Est. 1902  ·  Sydney, Australia

Four generations.
One operating system.

From a Mascot flower farm to every suburb in Sydney — Urban Flower's ops, automated.

120+ Years in business
1.7M+ Happy customers
All Sydney Suburbs covered
The Dashboard

Your business, at a glance.

From order volume to delivery metrics — every number that matters, surfaced automatically. No spreadsheets. No guessing.

BloomOS Dashboard
Orders Today
24
+12%
Revenue MTD
$18,420
+8%
Delivery Rate
98.2%
On track
Orders this week
Mon  Tue  Wed  Thu  Fri  Sat  Sun
Capabilities

Built to run while you sleep.

24/7 Order Intelligence

Orders come in, get routed, confirmed, and tracked — without a single manual step. AI handles the boring stuff.

Mother's Day, Automated

The biggest revenue event of the year — planned, launched, and optimized by an AI agent. No last-minute scrambles.

Delivery Intelligence

Route optimization, driver tracking, and real-time status updates for customers — handled automatically.

Customer Analytics

Repeat buyers, peak times, suburb performance — patterns surfaced so you can double down on what works.

Supplier & Inventory

Flower market price tracking, reorder alerts, and waste reduction insights — your supply chain on autopilot.

Competitor Watch

Daily Blooms, Floraly, The Flower Club — tracked and reported. Know when they move before you have to respond.

"I felt boxed in. I got snowed under in doing the books. I wasn't growing the business — I was just trying to maintain it."
— Winston Jeffrey, Owner — Urban Flower, 2011

That was the turning point. Winston stopped doing the books and started running the business. Revenue grew 83% in two years.

BloomOS is the same idea, supercharged. Every repetitive task — orders, marketing, reporting, follow-ups — handled by AI agents while Winston focuses on growth.

The Manifesto

Sydneysiders deserve
real flowers, not algorithms.

Not relay services. Not faceless call centres. Real florists, hand-picking blooms from the Sydney Flower Markets, delivered the same day by people who care.

That's Urban Flower. That's what we've always been.

BloomOS doesn't change that. It protects it — by handling everything else.

Est. 1902

Gaetano grew marigolds. His great-great-grandson runs a business that spans every postcode in Sydney. The flowers are still hand-picked. The rest is handled.